2025 is shaping up to be a big year for brands, with some exciting merch trends already starting to pop. At Relentless, we're always watching the merch scene closely, not just because it's what we do, but because we know staying ahead of the curve can make a huge difference when it comes to standing out.
Whether you're looking to freshen up your lineup with a few new pieces or planning a full-blown drop, knowing what's trending (and why) helps you stay relevant and connect with your audience in a real way.
Two-Tone Hats:
First up, we have two-tone hats. These hats are making a serious comeback. Think bold color combos and some nice retro vibes. These aren't your basic dad caps, two-tone brings that perfect mix of old-school vibes with that modern flair. It's a solid way to stand out without having to do much. (But we can make it like a dad cap if you really want tho)
These color-blocked designs tap into nostalgia while feeling fresh, making them an instant hit at festivals, on the street, and even in premium retail spaces. Plus, you can play with stitching hues, embroidery styles, and patch placements to create truly unique headwear that resonates with every audience.
Trucker and Novelty Hats:
People want to wear more intricate gear, the more personality it has, the better, and trucker/novelty hats fit right in. More brands are leaning into those fun designs, graphics, and more breathable fabric mesh to help that gear feel just right. If it makes someone turn their head to get a better look, you're doing it right.
Trucker hats have evolved beyond their straightforward mesh-and-panel origins. Today's novelty caps are all about those high-art designs or slogan patches. The mix of function and flair means they're not just summer staples; They're year-round mood boosters.
Oversized Prints:
Oversized prints are going strong, and for good reason. While minimal graphics have their place, big, bold prints are what's grabbing attention in 2025. These designs give your artwork and graphics the space they need to make a statement, whether it's on the back of a tee, across a hoodie, or front-and-center on a crewneck.
Larger graphics offer more visual impact and storytelling potential, turning every piece into a walking billboard. They're great for drops where you want to highlight an artist collab, a message, or just a killer design that deserves the spotlight. Oversized is bold, confident, and definitely not going anywhere.
Heavier And More Premium Tees:
Fans want merch that lasts long and feels good, so it's no surprise that these tees are hitting the scene hard. They want gear that is made of thick, high-quality material, not just something they toss on once and forget about. It gives your design more presence and makes sure it's a piece of gear your fans will keep in rotation.
These sturdier fabrics hold dye better, maintain shape, and provide a luxurious feel that premium audiences crave. And because the canvas is thicker, prints and embroideries pop more vividly, giving logos and artwork a three-dimensional quality that commands attention.
Camo Comeback:
Camo is sneaking back into the spotlight, except this time, it's less military surplus and more elevated streetwear. We're seeing camo prints show up on everything from tees and hoodies to hats, pants, and even accessories. It brings a gritty, bold look that can either lean loud or be toned down for a more subtle vibe. (I mean it is camo, so it should be at least a little subtle)
And the cool thing about camo? It works with just about any brand style. From the classic green and brown patterns to the modern twists like grayscale or neon, making it an incredibly flexible print style.
No String Hoodies:
Don't be surprised to see more hoodies with no pull strings, especially on the oversized and more heavyweight fits. The cleaner silhouette just looks better, and it's one less thing to get tangled up in the wash. Plus, it gives off that slightly elevated streetwear feel that we're all here for.
Removing the drawstring is a deceptively simple tweak with a big impact. This streamlined approach creates a neat neck opening, emphasizing the hoodie's drape and structure. Whether you opt for an ultra-soft fleece shell or something more heavyweight, the absence of strings helps designs like hidden pockets and discrete branding shine.
No-Cuff Beanies:
And lastly, no-cuff beanies. These beanies are starting to slide into the spotlight. The slouchy, relaxed look is in. A bit less structure, and heavier on the vibes. It's a subtle shift, but one that can make a big difference in how the merch hits overall.
By eliminating the cuff, the fabric can drape more naturally, creating that coveted slouched silhouette. They lend an air of casual effortlessness, perfect for colder months, or just adding a touch of cool to your seasonal drops.
That's what we're seeing for the 2025 lineup: trends that bring personality, comfort, and style together in a way that feels fresh without trying too hard. Whether you're going all-in on a full merch release or just testing the waters with a few new pieces, these are the styles that are going to pop.
